152: EP88: The Podcast Checkup Show

Podcast:

Mike Murphy Unplugged
Click Here To Listen To Episode 88

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EP88: THE PODCAST CHECKUP SHOW

What is the status of podcasting in terms of growth and popularity?

BREAKDOWN OF EPISODE 88:

Brief history of podcasting

ORIGIN OF PODCASTING

Portmanteau (/ˌpôrtˈmantō/): is a blend of multiple words or their (sounds) are combined into a new word.

  1. Smoke and fog=smog
  2. Emotion and icons=emoticon
  3. Spoon & Fork=spork
  4. Turkey, Duck & Chicken=Turducken.
  5. Apple iPod + Broadcast = Podcast (coined by BBC journalist by Ben Hammersley in 2004)

Difference between Podcasting vs. Traditional Radio:

Podcasts are often called Internet or Web Radio.

Podcast Reports:

Edison Research

2017 BRIDGE RATINGS REPORT (REPORT 1):

3 problem areas of podcasting that need to be solved in order for podcasting to succeed and those are:

Technology to help Podcasting:

The Consumer Electronic Show (CES) in Las Vegas showcased a lot of tech that solved all three of these podcast needs and voice-activated tech like Amazon Alexa and Google Home along with Bluetooth will give podcasting a good bump.

STATISTICS:

In August of 2016:
–64% of people surveyed said they had no interest in podcasts.
–25% of people said they had ever listened to a podcast

Why people do not like podcasts (According to Bridge):

1. They don’t know how to find them or what to do with them
2. They don’t have the time or patience to listen to podcasts
3. They were too boring, long or too much rambling.

Why people like podcasts (According to Bridge):

1. They can find a podcast about any niche
2. You can listen while doing other things like exercising
3. They’re free
4. They can be educational
5. Meet other people with similar interests.

2017 EDISON RESEARCH (REPORT 2):

  1. Monthly listeners are growing from 21% to 24%
  2. Age range of podcasters predominately 18–54 with slightly more men
  3. Podcast listeners tend to be educated and more affluent
  4. People listen to podcasts mostly at home with vehicles closing in at a close second.
  5. Podcasts are the most popular type of audio content listened to (over music)

WHAT IS MY PERSPECTIVE ON PODCASTING?

Podcasting will thrive because of mobile devices and ease of access using voice-activated technologies (Alexa) and integration of podcasting in car stereos.

WHY START A PODCAST?:

  1. Reach Spread your brand reach to a larger audience.
  2. Community. Build a bigger and stronger community of loyal fans and clients.
  3. Establish Authority. Podcasting about your thing or your business or your passion automatically gives you and your business social proof and helps you establish yourself as a leader and expert in your industry or topic area.
  4. Self-Development & Growth. Podcasting will help you grow as an individual and brand. A better you is a better brand or business.
  5. Revenue & Opportunities. Podcasts can lead to business opportunities, more clients or customers and if your audience grows or you have a specialty niche or strong local presence, you could make some money from sponsors.

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Mike Murphy

Mike Murphy

3.7K Followers

Podcast & Tech Handyman. I make tutorials and help people figure things out. Email: mike@mikemurphy.co