#331: Gmail: How To Create Filters for Email Subscriptions

Mike Murphy
3 min readDec 17, 2020

De-clutter Your Inbox.

How To Create Gmail Filters for Email Subscriptions

Do you get a lot of email newsletters and subscriptions that clutter up your Inbox?Do you want an easy way to unsubscribe to unwanted email subscriptions?
Do you wish you could sort newsletters automatically to their own label/folder so you could read them at your own pace while keeping your Inbox clean?

About This Tutorial:

  • This tutorial will show you how to create Gmail Filters to sort all email subscriptions (newsletters, mailing lists, etc) to de-clutter your inbox and keep all your email newsletters/subscriptions under one label (folder) so you can read through them all at once and make it easy for you to unsubscribe from those you no longer read.
  • A Gmail filter allows you to set rules for incoming mail so you can tell Gmail how to handle or process certain emails when they arrive.
  • Gmail filters can apply a label, archive emails, delete, star, and/or forward incoming emails to another email address based on the rules you set (i.e; Skip the Inbox and apply the label Subscriptions for all emails that contain the word unsubscribe).
  • Gmail Filters are applied to all incoming mail. If you want to find old emails to sort and label, then you can use the search function of Gmail.
  • In this filter recipe, I use the search term ‘unsubscribe’ because most email newsletters and subscriptions contain that word (or they should!)
  • To skip the article and watch a video tutorial, scroll to the bottom.

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Get Google Workspace (formerly G Suite):
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How To Create Gmail Filters for Subscriptions:

Once you create this Gmail Filter, all new incoming email newsletters and/or subscriptions that contain the word ‘unsubscribe’ will bypass your main Gmail inbox and automatically be filed in the ‘Subscriptions’ folder (or whatever label you choose) located in the sidebar.

  1. Sign in to Gmail (https://gmail.com)
  2. Click on the Search…



Mike Murphy

Podcast & Tech Handyman. I make tutorials and help people figure things out. Email: mike@mikemurphy.co