253: Instagram Sizing Cheatsheet

Pixel Dimensions & Aspect Ratios

The Instagram Cheatsheet

The 2018 Instagram Sizing Cheatsheet:

  1. Instagram Main Feed
  2. Instagram Stories
  3. Instagram TV

Note: The pixel dimensions in this article are the sizes I use for all of my posts. Instagram does not have ‘official’ size requirements…only general guidelines.

What you will learn: The correct sizes and aspect ratios for creating photos and videos for Instagram (Feed, Stories & IGTV). I created this post and cheatsheet is to simplify sizing your photos and videos for Instagram. If you know how, I recommend making presets for each size in your video editor such as Premiere Pro or make templates for Photoshop.

Free Download (no email required):
Click here to download the Instagram Cheatsheet

Instagram Sizing & Aspect Ratios (September 2018)

Pixel Dimensions & Aspect Ratios

1. Instagram Main Feed:

  • Square: 1080 x 1080 (1:1 Aspect Ratio)
  • Horizontal: 1080 x 566 (1.91 : 1 Aspect Ratio)
  • Vertical: 1080 x 1350 (4: 5 Aspect Ratio)

2. Instagram Stories:

  • Vertical: 1080 x 1920 (9:16 Aspect Ratio)

3. Instagram TV(Video Only):

  • Vertical Videos: 1080 x 1920 (9:16 Aspect Ratio)
    15 seconds minimum — 10 minutes maximum

What are aspect ratios?

The first number references width and the second number references height. 1:1 is always a square.
16:9 is HD Video on YouTube, etc. (width >height therefore it is horizontal)

  • Square: 1:1
  • Horizontal: 1:91 : 1
  • Vertical: 4:5
  • Vertical (Instagram Stories & IGTV): 9:16

Aspect Ratio Nerdery (for the curious minds): If you divide the pixel dimensions, you will get the aspect ratio.

  • Square: 1080/1080 =1
  • Horizontal: 1080 /566 = 1.91
  • Vertical:1080/1350= .8 (4/5 = .8)
  • Vertical (Stories & IGTV): 1080/1920=.5625 (9/16 = .5625)
Aspect Ratios

Video Tutorial:

Click for my YouTube Channel

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Podcaster, Tutorial Maker & Problem Solver. I Help People Figure Things Out. Email: mike@mikemurphy.co Podcaster Support & Content Creator @Simplecast.

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