Ep148: The IGTV Show

My Podcast:
Mike Murphy Unplugged

Latest Episode:
148: The IGTV Show


  1. All about Instagram TV.
  2. Episode Summary:
  3. What is IGTV?
  4. How does it work?
  5. Why might you use it for your business & brand?
  6. How do I plan on using it for Mike Murphy Co?

Want to follow me on Instagram & IGTV?

What is IGTV?

IGTV was launched in late June 2018 by Instagram. It is a standalone app for iOS & Android devices that plays vertical videos 24/7.

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  • There are now over 1 Billion users on Instagram.
  • There are over 2 Billion users on Facebook.
  • IGTV is a standalone app, separate from Instagram, but you can access IGTV from the main Instagram app.
  • Many are referring to it as TV for mobile devices, aka your phones.
  • The channels on IGTV are you and me.
  • Every content creator is their own channel and it is open to anyone and everyone.
  • IGTV gives you a channel for you to create content that people browsing IGTV and can stop and watch and if they like what they can see, they can let you know by liking or commenting and following you, just like on Instagram.
  • When you open IGTV, videos start playing automatically. Just like when you turn on your TV.
  • Browsing Options for Videos:
    For You, Explore, Following & Popular and you can search for creators.
  • You cannot search for topics, but you can search for channels.
  • Open the IGTV app and videos will start playing or if you are in the main Instagram app, just look in the upper right for the Orange TV icon and that will take you into IGTV.
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  • IGTV is all about vertical videos for your phone.
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  • The correct aspect ratio for IGTV is 9:16.
  • The 9 is the width and the 16 is the height.
  • This is the opposite of horizontal videos you would post on
  • YouTube which have an aspect ration of 16:9. Just think vertical. Taller than it is wide.
  • The most common size you will likely use for IGTV is 1080 px wide by 1920 pixels high. This is what your iPhone shoots and is the exact same aspect ratio and size for Instagram Stories.

Tip: Do not place text or important elements or graphics close to the edges when making videos for IGTV or they may get caught off on certain phones.

Length of Video:Videos you make for IGTV must be a minimum of 15 seconds long and a maximum of 10 minutes long.

1-Hour Videos: For accounts with over 10,000 followers & verified accounts can post videos up to 1-hour long, but for now, the average creator is limited to a maximum of 10-minutes per video.

How to Upload? You can upload videos from your phone or in a web browser like Chrome or Safari which is pretty convenient. If you do have over 10,000 followers and find you have the option to upload 1-hour videos, you will have to use a web browser. Uploading from a phone is not an option for the long videos.

Upload Options: You can select a Custom Thumbnail or Cover Image.
You can add a Title & Description
And you have the option to Share to your Facebook Pages.

Engagement:Viewers of your IGTV videos can leave comments that will show up in both IGTV and Instagram. They can also like and share to friends.

Link to IGTV from Stories: IGTV also integrates with Instagram Stories in that you can create links in your Stories and viewers can simply swipe up and it will take them directly to any video you link to on your IGTV channel.

Why Use IGTV?

  • For starters, remember the stat about Instagram & Facebook having 3 Billion users, well that is one important reason.
  • Instagram is massively popular and IGTV could be a really big deal for creators and brands to get exposure and market your business.
  • IGTV is the first of its kind to focus on video made for phones (vertical) and mobile devices is how people are currently consuming the most content today, so the bottom line is IGTV is relevant and is adapting to the technology and the end user.
  • You need to be where the eyeballs are, plain and simple and there is a lot of eyeballs on Instagram & Facebook.
  • You cannot win if you do not play.

Are you a business or brand? Do you create online content?

  1. You can tell the story of your brand in long-form videos.
  2. You can market and advertise products and services.
  3. You can entertain or educate your followers and clients.
  4. You can network and collaborate with other brands and businesses.
  5. You can paint the picture of who you are and what you are trying to accomplish in your own creative way.

Reality Check Side-note:

  • Creating content is hard.
  • Keeping up with the popular social media channel or buzz of the day is exhausting.
  • One week you need to be doing Facebook Live and the next week it’s Instagram Live or Instagram Stories and now it’s IGTV.
  • You can’t do everything and be everywhere at once, but you do need to be smart and be where people are and currently Instagram is wildly popular and influential, so you should not sleep on it.

The Secret: It does not have to be super-polished or high-production, but you need to get good at making content (writing, making videos, recording podcasts) because those are the core skills required to be relevant online today. Plain & Simple. Nobody said it would be easy.

Stop worrying about it and just figure out a method that you can get content out to the world that represents you and your business or brand.

Do not go on IGTV because everyone is doing it or it’s the latest thing. Go on IGTV because it is an opportunity to reach more people and showcase your skills or talents or products and services or whatever you are trying to achieve with your online presence. Maybe you want to grow your podcast audience. Maybe you want to send people to your YouTube channel. It doesn’t matter. It’s a a free and open stage for you to do anything.

You just have to be innovative and put in the work.


  • I am looking at IGTV like a YouTube channel but with more opportunity to be creative and mix up the content.
  • Tutorials & Quick Tips
  • Fun animations & quirky videos to entertain & market my businesss
  • Behind the scenes of my workflow and daily routines
  • The story of my journey in talking-head/vlog style
  • Gear demonstrations
  • Having fun with creating content.
  • Teaching & Inspiring

My thoughts on IGTV:

I see IGTV as the almost perfect platform for creatives to let their freak flag fly and be unique by doing something nobody else has done before.

IGTV is going to be my reality show for Mike Murphy Co and I can tell the story however I want and people will watch if it is entertaining, inspiring or they can make a connection with me. That will take trying new things and experimenting. I’m good with that and you should be too.

In short for me, IGTV I am looking at as a story-telling platform for me and my brand. I plan to share who I am am what I am doing in my own version of a vlog. A creative infomercial And to be clear, the content I create may be promoting me or showcasing my skills, but everything I make is with the end user in mind. Will this piece of content teach something or be entertaining or will it inspire people to go create something for themselves.

The Wrap-Up Recap:

  • IGTV is a standalone app on iOS & Android Phones that plays vertical videos 24/7 and it and the channels on this TV are individual creators.
  • Everyone is welcome to create content on IGTV.
  • You cannot shoot live videos on Instagram TV.
  • Videos can be uploaded from your Camera Roll on your phone or you can use a web browser on your computer, which is a nice feature.
  • Videos must be at least 15 seconds long and up to 10 minutes maximum.
  • If you have over 10,000 followers or are a verified account you can upload videos up to 1 hour long, but you must use a browser to upload the longer videos.
  • The aspect ratio for IGTV videos is 9:16. The opposite of wide/horizontal videos you watch on YouTube. The size you will most like make for videos is 1080px wide by 1920 px high.

If you have questions about IGTV or anything, you can reach me anytime via email mike@mikemurphy.co.

Follow on Instagram: @mikeunplugged

Can I Help You?

I create content and help people figure things out.

I make podcasts and videos that teach people how to make better content.

Check out my YouTube Channel

My name is Mike Murphy, I’m a one man band and podcaster.
Learn. Create. Move Forward.
@mikeunplugged on Twitter or Instagram

Written by

Podcaster, Tutorial Maker & Problem Solver. I Help People Figure Things Out. Email: mike@mikemurphy.co Podcaster Support & Content Creator @Simplecast.

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