144: Episode 82: The Personal Brand Show (Pt 1)

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Confucious say,
“Choose a job you love and you will never have to work a day in your life. ”

Episode 82 is Part 1: How To Build A Personal Brand:
What is a personal brand?
What does it take to build a personal brand?
5 core principles or steps to building a brand.

Part 2:
I will outline my exact strategies and processes for building a personal brand.


Personal branding
is the practice of people marketing themselves and their careers as brands.

Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization.

My interpretation:
A personal brand is simply building a business around yourself. Showing up and being you is all that is required. I am building a business and trying to make a living around my skills and my uniqueness and doing what I love to do.

Jeff Bezos of Amazon
“Your brand is what other people say about you when you’re not in the room.”


1. Start Yesterday:

Resource Mentioned:
Gary Vaynerchuk, Document vs. Create

Building a personal brand is all about building community and relationships and trust and the more you allow people to see what makes you special, the stronger your brand will grow.

2. Develop Your Skills:

That means reading books and watching tutorials and practicing your skill or craft relentlessly.

3. Create Often & With Consistency

Creating everyday has taught me self-awareness and many other things. I am learning what I’m good at and what I am not so good at and what makes me happy.

Start creating things over and over and testing the waters. If you are not sure what to make, try everything you are remotely interested in and just make stuff.

4. Personal Branding is a Business

5. Teach or Share What you Know

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My name is Mike Murphy, I’m a one man band and podcaster.
Learn. Create. Move Forward.
@mikeunplugged on Twitter or Instagram

Written by

Podcaster, Tutorial Maker & Problem Solver. I Help People Figure Things Out. Email: mike@mikemurphy.co Podcaster Support & Content Creator @Simplecast.

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